Are you VAT Registered in Rep of Ireland (or another EU country except the UK)?
Then you don't have to pay VAT.
When registering your account to order made sure to give your VAT number so you will not be charged VAT on your order. (please note the order cannot be delivered to anywhere in the UK or N.Ireland)
Please note that the VAT Number needs to be valid at the time of ordering, you can check your VAT number on the European Commission's VIES VAT number validation site
If you are only recently VAT registered it can take a few weeks before it appears on the EC's VAT validation site. If this is the case please send us a copy of your VAT Certificate when ordering. We cannot dispatch an order until we have proof the VAT number is valid or if the VAT is paid.